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Experimental multi-genre music producer based in Los Angeles, Ru AREYOU, born Rudy Reynon, II in Sacramento, CA, is mostly known for his soul sample chops and hard drums in the electronic and future-soul world. Influenced by the "Low End Theory," Ru AREYOU's sound is a blend of 90's era hip-hop, fat synths, lush, jazzy, psychedelic soul, and R&B that dips into the hyphy/trap festival scene. Ru AREYOU describes his music as, "Wavy, luxurious, and mystical. It is music of the future, that doesn't lose sight of the past.”
To name a few, Ru AREYOU has produced music for up-and-coming artists, Chuuwee (Amalgam Records), Soosh*E! (Hot 103.5 Radio), C-Plus, and Xuice Hades/Illecism from his hometown Sacramento, to reaching beyond city limits with Chris Brown (Real Hip Hop Shit #1, Boy In Detention Mixtape), Alyssa Bernal (YouTube/Interscope Records/Startrak), Mad Flows (Germany), Freddy Todd (Michigan), and Haz Solo (Wisconsin). Ru AREYOU has also created music and/or sound design for Quest Apparel, Turtle Wax, Cloud Nine Clothing, “It’s Called Tricking: A documentary On Martial Arts Tricking,” “Tricking: The Freedom of Movement” (feature length documentary), and various commercials and videos. Notable musical career highlights include: music featured in Jabbawockeez’s Universal Studios Hollywood's 2015 Halloween Horror Nights & MGM’s Jreamz show; music featured on okayplayer.com and 2DopeBoyz.com; performing at SXSW; opening for Hiatus Kaiyote; being Nominated for a Sacramento News & Review SAMMIES for Release of the Year for EP “Rollr Coastr;” releasing “For Lights” with Australia’s Dub Temple Records; producing the annual "Transition," which continues to be one of the most talked about hip hop shows in Sacramento since 2011; and performing at Sacramento Electronic Music Festivals, Bay Area’s “Resonates,” and California’s “Beat Swap Meets.”
Ru AREYOU credits his twenty plus years of martial arts training for his strong foundation in discipline and creativity. If Ru AREYOU’s not in the studio, he’s either dancing with the Quest Crew (MTV’s All Star ABDC Champions), kicking, tricking, and spinning kamas somewhere around the world, or designing the latest REALIZEYOU steez. Currently, Ru AREYOU is touring - tricking for Justin Bieber’s Purpose tour.
"The homie Ru just dropped this one off. Dude's honestly one of the most advanced producers I know - always one step ahead of the game in terms of sound...."this that adult swim vibe bruh. cold."...best SoundCloud comment on this one. Very true."
"YouTube sensation Alyssa Bernal released a cover of Erykah Badu‘s famed record “On & On” earlier today....Alyssa’s smooth vocal, accompanied by Ru’s signature Future-Soul sound is definitely a force to be reckoned with."
- Soosh*E, Hot103.5 Blog
"Rufio [Ru AREYOU] is an up-and-coming beat maker from the suburbs of South Sacramento. Now living in LA and inspired by his quest to accomplish goals and search for truthful living, the young producer has created a fresh and hip-hop-leaning tape that invokes the idea of living your dream. Check out his SMALL TALK with us and the wonderfully shot promo video he created for For Lights...."
- Rebecca Florence, ACCLAIM
"...producer Rufio [Ru AREYOU] who recently dropped his instrumental EP, Rollr Coastr. Known for his hard hitting electro/hip-hop sounding beats, this project takes you through a wide range of moods, as it’s an instrumental EP “dedicated to emotions.”
- Shamz, OKAYPLAYER.com
SN&R's 2013 Sacramento Area Music Award nominee
for best Release of the Year, "Rollr Coastr"
"Enter Rufio [Ru AREYOU] — the L.A-based scientist of sound just released a beat compilation titled fifth on his 21st birthday. Although we should be wishing him a happy born day, the gift is on him, for us. Fifth is a beautiful project— and I say beautiful because one can practically see the audio as it plays. This beat tape presents an opportunity to hear what drum machines and keyboards would sound like if they could speak to us; and with Ru AREYOU's meticulous sequencing and care for detail, the machines never say the same thing twice. Fifth is an even better listen when you keep in mind that Ru AREYOU, at 21, already has eight years of beat construction experience in his fingertips."
- Sev, RoyAyersProject.com
"Some fresh stuff straight from Sacramento by Rufio [Ru AREYOU] who produced all the beats in 1 week and managed some dope features too. I like sluggish drums and the waiver of quantisation, additionally smooth & effortless. I fav* several of the songs but the 3 above, with Chuuwee, Keno and Haz SOLO are extra dope."
- Solo, Rapohnelizenz.com
"The west coast keeps up the standard with more high quality hip hop output. This time, Rufio [Ru AREYOU] and Soosh*e have created a dope EP for your listening pleasure. Expect the usual polished, head-nodding rhythms we have come to expect from Ru AREYOU, as a bonus they are accompanied by Sooshe*s vocals."
- DJ A-UP, WordIsBond.com
"Sacramento native Ru AREYOU takes again to his Future-Electronic niche with “Aeon”. After a long hiatus–taken to tour with America’s Best Dance Crew Champions Quest Crew–Ru returns to electronic music scene with nothing short of a turn up!
- Soosh*E, Hot103.5 Blog
That Fly High or Die crew comes through with another new project for y’all to bump. Xuice Hades, the emcee formerly known as Illecism, has teamed up with producer and fellow Sacramento native, Rufio [Ru AREYOU], to drop this brand new mix, dRUnKenMasterS. 11 new tracks, tight beats, and hard rhymes, what more do you want? "
- Shamz, OKAYPLAYER.com
“Konkwest and Rufio [Ru AREYOU] go off like a audible time bomb with this one folks…From start to finish it’s straight underground warfare from the lyrical attack that Konwest spits to the metamorphosis of sound Ru AREYOU bombs on contact.. This should be played at high volume knocked properly.. History in the making so support.. ghea!"
- 602Diggler, WordIsBond.com
sound design, music videos, behind-the-scenes, & more
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